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About the Project: Frei Beauty emerged from a six‑month senior capstone at Savannah College of Art and Design — a full‑scale proposal envisioning a beauty tool brand made for people with essential tremors and anyone seeking stability and ease. The concept includes 3D‑rendered prototypes, photoshoot visuals, cohesive brand identity, and a thoughtful marketing plan — all grounded in accessibility, elegance, and “beauty for all.”
Creative Director, Graphic & Packaging Designer, Makeup Artist: Sophi Looks
Photographer: Heather Bloomfield
Production Assistant: Calamity Fable
Wardrobe Stylist: Raeh Eichelberg
Talent: Star, Dawn Angeletti, & Will Nichols
Industrial Designer: Deekshita Thirumalainambi
Industry Mentor: Kate Foster Kaplove










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